Goal: Vehicles to carry goods in both directions rather than delivering just one way
Multiple shippers with structural full-truck-loads (FTL) have joined the FTL pilot cases to reduce empty mileages and pro-actively design a new more efficient collaborative network.
Some of the shippers involved were snacks company Mondelēz International with brands such as Oreo, Cadbury and Milka chocolate and other shippers such as Unilever, Panasonic, Beiersdorf, Kimberly Clark, Ysco, Greenyard, Iglo-Nomad, Danone Waters and Diageo.
They set up, with the support of a neutral trustee, multiple competition law compliant pilot cases across Europe. These pilot cases involved working closely with numerous carriers to synchronize these new efficient freight networks, extending the collaboration business model to the transport asset owners.
This was the first time ever in European logistics history that shippers were pro-actively cooperating on a large scale to reduce the environmental impact of transport and create logistics efficiency gains, all while in compliance with EU competition regulations. Over the duration of the project 2016 to 2018, 210,000 annual truck shipments were put out to collaborative tender to implement this new, efficient set-up of 1,045 collaborative freight lane combinations across Europe. The results showed that it was possible to achieve savings in the region of: